






ABOUT CONFERENCE
– “Standards in Tourism” is an annual event taking part since 2020;
– An international Platform that invites tourism professionals, to speak about standards and regulations with different perspective;
– The conference provides great networking opportunities and a wide range of world
VISSION
The event focuses on standards, regulations, and sustainable development.
Standards are a comprehensive set of definitions and guidelines tailored to specific fields, sectoral practices, and operational requirements.
Sustainability can only be achieved within a regulated market that ensures economic security in the tourism sector.
Standards support and regulate the sound development of the entire industry.
The role of standards in sustainable tourism development must encompass social responsibility, cultural respect, and effective management.
The purpose of integrating sustainability into standards is to maximize benefits for the environment, businesses, and local communities.
LOCATION
Paragraph Freedom Square
Date – 22 September 2026
From 09:30 to 17:30
HistoryTOPICS
Introduction
Standards in Tourism – definition and mission;
The role of tourism standards in sustainable tourism;
Socio-economic benefits.
Destination
Basics for Destination Management;
Challenges that destinations have;
Types of regulation according the needs of destination;
Global organizations Recommendations;
Sustainable Tours, attractions, sustainable Nature.
Hotels
Challenges that business faces nowadays;
Sustainable criteria of the Hotels;
Hotel Classification and Evolution system by GTA;
Recommendations for the hotels.
MICE
MICE Tourism in Georgia;
Sustainable MICE Criteria;
Role of MICE Tourism for the sustainable development.
Our PartnersPartners









